2025
From agency to new media company.
An integrated firm combining execution and ownership across strategy, creative, marketing, and product development — evolving into a media, technology, and holdings company.
Creative agencies service culture.
New media companies own it.
Problem is moving from client execution into owned systems, owned campaigns, owned IP, and owned upside. Fifteen years of work built the foundation. This raise builds the company on top of it.
Most agencies trade time for revenue and move on. Problem is building the structure to retain value — in the work, the IP, the products, and the relationships.
- Trade time for revenue
- Client-dependent growth
- No ownership stake in outcomes
- Limited IP creation
- Execution without equity
- Recurring revenue systems
- Owned IP and products
- Equity in cultural output
- Scalable intelligence tools
- Holdings that compound over time
Strategy, creative, marketing, entertainment, fashion, gaming, technology, retail, and partnerships — built into a network of relationships, reputation, and operational expertise that is not replicable from scratch.
- Strategy — Positioning, growth architecture, and system design
- Creative Direction — Visual systems, art direction, campaign concepting, and identity
- Marketing — Content strategy, distribution systems, and audience development
- Entertainment — Talent partnerships, IP development, and media campaigns
- Fashion & Retail — Product launches, brand collaborations, and drop strategy
- Technology — Product development, platform design, and AI tooling
- Gaming — Gaming partnerships, in-world activations, and creator networks
- Partnerships — Deal structuring, licensing, co-productions, and distribution
- Product Development — 0→1 products, market validation, and commercialization
The window for this company is open right now.
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Culture moves faster than agencies Brands, artists, and IP owners need culture-native execution that keeps pace with the moment — not traditional agency timelines or structures.
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AI has unlocked the intelligence layer Intake, audit, planning, and team assembly can now be accelerated and systematized — creating a scalable advantage at every engagement.
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The IP economy is in full swing Platforms, studios, and creators are looking for operators who understand how to build and monetize intellectual property at speed.
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15 years of trust is the moat Problem's relationships, reputation, and track record are not replicable. The rolodex is the product. Now is the moment to capitalize on it.
Three engines.
One operating company.
Each layer feeds the others — execution builds intelligence, intelligence amplifies holdings, holdings fund better execution. Problem is structured to operate across all three in a coordinated way.
The agency layer — strategy, creative direction, campaigns, partnerships, product, marketing, content, retail, and events. Where execution happens and outcomes are delivered.
- Strategy & creative direction
- Campaigns & partnerships
- Product, content, retail & events
AI-assisted intake, audit, planning, and team assembly. Every engagement goes through the intelligence layer — producing faster, sharper strategy than traditional agency intake. This is where we determine what gets done, how it gets done, and what is worth scaling.
- Intake & opportunity evaluation
- AI-generated audits, plans & decks
- Team assembly & partner matching
Owned IP, products, retail drops, technology tools, self-initiated campaigns, and long-term assets. Our holding company allows Problem to retain and compound value over time — beyond client work and service fees.
- Owned IP & media formats
- Retail drops, products & tools
- Self-initiated campaigns & long-term assets
The operating system
for culture.
Every discipline needed to take a brand, artist, or IP from brief to market — in one integrated firm. We don't sit in a single lane. We work across each area and connect them into a single system.
- Brand Strategy — Positioning, growth architecture, messaging systems, and market entry playbooks
- Creative Direction — Art direction, visual systems, identity, and campaign concepting
- Campaigns — Full-funnel campaign production, media strategy, and cultural moments
- Partnerships & Commercialization — Brand, talent, platform, and IP partnerships structured for outcomes
- Product Development — 0→1 product builds, UX/UI, and go-to-market execution
- Content — Editorial, video, distribution, and platform strategy
- Retail & Commerce — Product launches, drop strategy, retail activations, and e-commerce
- Events & Launches — Experiences, activations, premieres, and market-facing moments
AI-assisted strategy
at the speed
of culture.
Every new engagement is processed through the intelligence layer — producing faster, sharper, more accurate plans than traditional agency intake. Brief to battle plan in days, not weeks.
Brand, IP, campaign, or product enters the Problem system.
- Brand overview & goals
- Budget & timeline
- Target audience
- Competitive context
AI-assisted analysis across every relevant dimension in parallel.
- Audience & positioning gaps
- Market opportunity
- Revenue paths
- Execution gaps
Complete, investor-grade output ready for immediate execution.
- Strategy deck
- Budget model
- Team & partner map
- Timeline & milestones
From brief to
battle plan.
The ingestion workflow is the first competitive advantage Problem deploys on every engagement. Speed is a feature — not just an outcome.
15 years of the right people
in the right rooms.
Problem's global network is not a database — it's a living, curated system of relationships across every discipline that matters. Brands, artists, platforms, studios, and investors all flow through the same network.
call
The right team,
assembled for
each opportunity.
Problem doesn't maintain a bloated bench. It assembles precision teams from the network — exactly what the brief demands, nothing more.
Brand, IP, campaign, or product — with context, goals, timeline, and budget.
Campaigns, products, launches, and cultural moments — executed and owned.
Where Problem captures
upside,
not just billings.
The holdings layer is where 15 years of work converts into long-term value — owned assets that compound regardless of the service business.
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Owned IP Media formats, show concepts, characters, editorial series, and cultural narratives that Problem creates, owns, and licenses — not builds for a client.
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Retail & Products Drops, collections, collaborations, and physical products where Problem holds the equity position — not just creative credit.
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Technology Tools Intelligence tools, creative infrastructure, and SaaS that emerge from Problem's internal systems — productized and sold as their own products.
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Self-Initiated Campaigns Problem launches its own cultural moments — campaigns where the company holds the IP, the audience, and the commercial outcome from day one.
A full year of
market-facing proof.
Year one is not infrastructure — it's output. Investor-visible case studies, owned assets, and the platform for scale. Every dollar is deployed toward proof, not overhead.
- Build Problem Intelligence system
- Hire core leadership team
- Establish brand & legal structure
- Lock first anchor clients
- Advisory council outreach
- Launch first retail drop
- Initiate IP development slate
- Self-initiated campaign #1
- Content pilot production
- Intelligence tool alpha
- Partner activation program
- Advisory council live
- Intelligence tool public beta
- Media format pilot launch
- Series A preparation
A stacked council across
every sector that matters.
Practitioners, operators, and investors who've built at the intersection of culture, capital, and technology. Problem's advisors are not names on a page — they're active in the business.
The numbers.
Raising to evolve 15 years of cultural equity into a scalable media, technology, and holdings company — with three distinct revenue streams and a clear ownership story.
- Build and deploy Problem Intelligence system
- Hire leadership team across all three pillars
- Launch owned IP, retail drops, and products
- Fund self-initiated campaigns and media formats
- Build and activate advisory council
- Establish Holdings infrastructure and legal structure
- Create investor-visible case studies at scale
Problem is raising to evolve 15 years of work, relationships, case studies, and cultural equity into a scalable media, technology, and holdings company.
This is not a startup. It's a company with a 15-year foundation, an existing network, and a clear thesis for how cultural equity becomes financial equity.
Problem is building the future of culture.