Problem is structured across two layers.

We combine strategy, creative, marketing, and product development with a growing ownership layer, allowing us to operate across client engagements, partnerships, and internally developed initiatives.

Problem Media

The core business and primary point of engagement.

We partner directly with clients to:

• Define strategy and positioning

• Build creative and content systems

• Execute marketing and distribution

• Structure partnerships and revenue opportunities

• Develop supporting products and infrastructure

This is where work is executed and outcomes are delivered.

Problem Holdings

The parent structure focused on ownership and long-term value creation.

Focused on:

• Building and owning IP, media, and digital assets

• Developing internal tools and systems

• Supporting long-term value creation beyond client work

Our holding company allows Problem to retain and compound value over time.

Execution for Others. Ownership for All.

Projects

  • Amazon

  • Atlantic Records

  • Discord

  • Airbnb

  • American Express

  • Nike

  • Gen G

  • Aimé Leon Dore

  • Complex Networks

  • Astro Gaming / Logitech

  • ARRIVE Hotels

  • Park Hyatt Tokyo

  • Tokyo

  • OpenSea

  • Twitch

  • Target

  • For Five Coffee

  • Partie

  • The LINE Hotel